The former best digital executive at Tribune Publishing, who still left last September, has landed as the main solution officer of TheWrap, a Hollywood on line news web site.
Dan Strauss, dependent in Los Angeles experienced been the senior vice president and common supervisor of enjoyment and way of living at the Los Angeles Periods commencing in November 2017, but stayed with the father or mother firm Tronc — as Tribune was regarded briefly — when the LA Occasions was in the approach of becoming bought to Dr. Patrick Before long-Shiong.
He started out with TheWrap June 1 as its 1st chief product or service officer.
The hire arrives as TheWrap battles the 800-pound guerilla of Penske Media, which owns TheWrap’s one-time bitter online rival, Deadline, as perfectly as the primary trades, Wide variety and The Hollywood Reporter.
Sharon Waxman, founder and editor in chief, claimed Strauss will be billed with developing subscriptions, creating new merchandise and trying to get licensing and partnership discounts as the company rebounds from COVID-19, which shut down significantly of Holylwood.
Strauss, earlier in his occupation, invested just about three a long time as the electronic basic manager of The Hollywood Reporter/Billboard from 2013 to 2016 below its previous possession.
“TheWrap has entered a new section of growth right after emerging efficiently from the worries of the pandemic year,” mentioned Waxman, who released the company in 2009 with backing from Starbucks founder Howard Schultz.
She did not disclose financials, but stated the corporation is no lengthier in expenditure manner and is creating a income.
“Dan is a important element of that development approach and an crucial addition to our top-notch administration group,” she mentioned.